For over 50 years we have enabled people from all over the world to celebrate their personal beauty and fulfil their dreams. We create and offer high quality, safe, trend-driven products to beauty lovers and the unique possibility to become part of a global beauty community.
As a Swedish beauty brand we believe that when you look and feel good you have the opportunity to reach your full potential. And together with a passionate and supportive global community anything is possible. That’s beauty from a Swedish perspective.
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